American social media collaboration platform, Pearpop which was previously available only to TikTok content creators, is reportedly expanding to Instagram. Established in 2020, the platform enables brands and creators to buy collaborations with larger creators and celebrities.
As per reliable sources, the platform is also expected to be available on Twitter later in November 2021 and on Twitch in December 2021.
Cole Mason, Pearpop CEO and Co-founder, says that the initial concept for the platform came out of an evident gap within the space, given that there was no marketplace for creators of all sizes for monetizing via mutually beneficial and simple collaborations.
Mason further stated that he developed Pearpop as the social capital marketplace that helps creators in growing, earning, and promoting across all platforms. The overall vision of the company is moving the industry away from platform-driven awareness marketing towards people-driven influence.
For the record, the official launch on Instagram comes after a soft rollout at the beginning of October. As per Pearpop, over 10,000 Instagram creators joined the platform in less than a month.
It is to be noted that Instagram availability stood as the most sought feature among Pearpop creators, given that more than 90% of existing Pearpop users are already active on the platform.
Early users of the new Instagram offering comprise Swae Lee, Post Malone, Noah Schnapp, Jake Paul, Tom Felton, and Paris Hilton.
Back in April 2021, Pearpop announced a value of $16 million in funding. The capital was split between a $6 million seed funding round that was co-led by Slow Ventures and Guy Oseary and Ashton Kutcher’s Sound Ventures, and an additional investment of $10 million led by Alexis Ohanian’s Seven Seven Six.
Since the last funding announcement by Pearpop, the company has added a number of new angel investors, comprising Gabrielle Union, Swae Lee, Paris Hilton, James Corden, YG, Noah Schnapp, Jake Paul, Lil Nas X, King Bach, and Dre London.