Kia unfolds its new brand strategy; aims to launch 7 EVs by 2027

In its efforts to bring forth new and advanced sustainable mobility solutions to the global market, South Korean carmaker- Kia Motors, has recently announced unveiling its new brand strategy which will see the company go beyond vehicle production to create sustainable mobility solutions for customers.

For this, the firm has laid down its plans to design and launch about 7 electric vehicles by the end of 2027. Reportedly, Kia is set to unveil its first new-gen EV in the first quarter of 2021.

An important point to note is that the company has also changed its corporate identity by changing its name for ‘Kia Motors’ to ‘Kia’. Moreover, it has also revealed a new brand tagline that states ‘Movement that Inspires’.

As per credible reports, the new EVs would be built on Hyundai Motor Group’s new Electric-Global Modular Platform (E-GMP) and would include a whole gamut of SUVs, passenger vehicles, and MPVs across some of the important verticals, each offering long-range driving and increased-speed charging capability, in courtesy of the new platform.

In fact, the company’s newly developed BEV will offer an electric driving range of over 500 kms and a high-speed charging time of under 20 minutes.

Kia is currently targeting a 6.6% stake in global BEV industry by 2025 end and aims to foresee a global annual sale of 500,000 BEVs by 2026. Reports have it that more information on the firm’s new design direction and services would be declared in the upcoming days.

Commenting on the novel move, CEO and President of Kia Corporation, Ho Sung Song, stated that the company believes that mobility, transportation, and movement represent a human right, and its vision to create sustainable mobility solutions for communities, consumers, and societies is currently being look upon.

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By Shreya Bhute

With corporate exposure in software and marketing, Shreya was always intrigued by content development. Having pursued her graduation in I.T. engineering, she works as a content writer for and jots down news articles across distinct domains including technology, business and healthcare.