Penang joins forces with AirAsia to strengthen local tourism amid COVID-19

The coronavirus pandemic has adversely affected the tourism industry across the globe. In a bid to revive its domestic tourism industry, the Penang government through Penang Global tourism has joined forces with AirAsia to introduce the ‘SNAP’ campaign. Notably, this program will provide flight and hotel combinations to tourists, covering over 25 hotels across Penang from December 24th to 27th.

Speaking along similar lines, SNAP is a program extended by in collaboration with the airlines and hotels with an aim to accelerate the domestic tourism traffic.

According to Mr. Yeoh Soon Hin, Penang Tourism and Creative Economy Exco, the packages for three-days and two-night’s stay are as low as RM49 or 12 U.S. dollars. While those who wish to opt for a luxurious stay at four or five-star hotels, the package may cost them RM179 or 44 U.S. dollars onwards.

He further added that, through the SNAP campaign, the authorities aim at offering travelers a wide choice of new holiday opportunities. Moreover, this program supports the Cuti-Cuti Malaysia initiative.  

It is worth mentioning that, through this program, Penang is working towards strengthening domestic tourism, supporting jobs, and help improve the economic conditions.

In a statement by Ms. Tan Mai Yin, Regional Commercial Head of AirAsia said the airlines is providing a personalized promotion called Penang Eat + Play (PLUS) which covers transportation, food, and attractions for both, tourists and Penangites.

Reportedly, PLUS will take place between Dec 24th to 31st, and travelers can avail the bundle at a discounted price of RM 49 by applying the promo code ‘AAPENANG’ while making the payment.

Seemingly, AirAsia has increased the total frequency of flights, which had otherwise been affected due to the imposition of the Movement Control Order in March owing to the coronavirus outbreak.

Along similar lines, the frequency of flights from Johor Bahru and Langkawi to Penang has now been increased from 10 to 25 per week, while from Kuala Lumpur to Penang, there are now 35 flights weekly as opposed to the earlier 10 flights.

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By Shreya Bhute

With corporate exposure in software and marketing, Shreya was always intrigued by content development. Having pursued her graduation in I.T. engineering, she works as a content writer for and jots down news articles across distinct domains including technology, business and healthcare.