Microsoft is reportedly acquiring Clipchamp, a browser-based video editing application, as it claims it to be a good fit for Windows. Clipchamp was founded in 2013 and allows users to make and edit videos in a browser while leveraging the full power of a GPU to make the final product.
Google, Dell, and Deloitte are already among the companies that use Clipchamp, and Microsoft will now incorporate the application into its Microsoft 365 suite of products, plus possibly Windows itself.
According to Chris Pratley, Corporate Vice President of Microsoft's Office media group, Clipchamp is a logical fit to extend the cloud-powered productivity experiences in Microsoft 365 for individuals, families, schools, and organizations as a web tool that harnesses the full power of the PC.
He said that it's a perfect fit for Microsoft Windows, implying that Clipchamp may be integrated into Windows in the future. Clipchamp is already a Microsoft Store programme, yet Microsoft's video editing features for Windows are, to put it mildly, inadequate.
With the addition of Clipchamp integration in the future, Windows 11 may help to improve the situation.
Panos Panay, Chief Product Officer at Microsoft, revealed a new images app for Windows 11 only minutes before the acquisition was announced, featuring what appears to be improved photo and video editing tools. The current Windows 10 Photos app can edit videos, but the tools are basic and don't even come close to the number of editing choices found in Clipchamp.
Clipchamp allows individuals to produce videos with multi-track audio capabilities and user-friendly editing by combining templates with a library of filters, transitions, stock material, and styles. The acquisition seems to be part of Microsoft's renewed focus on creation, including consumer-friendly apps.
Microsoft recently hired a former Uber executive to manage its consumer app initiative. Months after CEO Satya Nadella stated that ‘the next ten years will be as much about creation as it will be about consumption and the community surrounding it.’
Source Credit - https://www.theverge.com/2021/9/8/22662225/microsoft-clipchamp-acquisition-video-editing-web-app-windows