The platform had earlier launched this feature in the U.S., Canada, Australia, UK, New Zealand and Ireland
Instagram has announced expansion of its geographically restricted feature ‘Take a Break’ across all countries, including India.
With this launch, the social networking platform intends to aid users in informed decision making regarding time utilization, particularly when it comes to social media.
The feature offers an in-built reminder that tells users to press pause on social media engagement after spending a specific amount of time on the platform.
Speculations have it that Instagram started experimenting with the feature in the second half of last year before introducing it in the U.S., Canada, Ireland, New Zealand, UK and Australia, which the platform has now expanded globally.
When a user opts the ‘Take a Break’ feature, it allows them to set an alarm which reminds them to take some time off from Instagram after spending a set amount of time (say 20 or 30 minutes). It will further encourage users to take more breaks by setting reminders for future.
According to Instagram, users will be provided with expert-backed instructions guiding them with how to reflect and reset. It will ensure that young users or non tech savvy users are aware of the feature with notifications, asking them to turn on these reminders.
Public Policy Manager of Instagram, Facebook India, Natasha Jog quoted that the wellbeing of young people is central to the now Meta-owned platform. It therefore focuses on making certain that the amount of time a user spends on Instagram is intentional and provides a good user experience.
In line with this objective, Instagram has expanded ‘Take a Break’ worldwide and further aims to continue focusing on building a safe, robust and supportive environment on the platform, allowing young users to explore their interests and discover community.
To boost the launch, Instagram has partnered with ‘We The Young’ to promote the feature during ‘Break Zaroori Hai’ campaign, which will last for a month.