CleverTap, Logicserve to bring retention-based mobile marketing to India

The upward trend in smartphone and internet usage in India is creating huge opportunities for brands to engage with their clients and prospects in new and exciting ways. This is why more and more companies are eyeing emerging markets in APAC and MENA such as India as part of their global expansion strategies. The recently announced partnership between CleverTap and Logicserce Digital is one of the latest examples of the same.

As per recent reports, CleverTap, an AI-based user engagement, and customer lifecycle management platform has announced a strategic alliance with Logicserve Digital, a global leader in digital marketing and transformation, to deliver retention-based mobile marketing capabilities to the company’s extensive client network in India.

CleverTap and LogicServe Digital will apparently focus on helping clients across India, APAC, and MENA to efficiently utilize analytics, omnichannel engagement, and segmentation to drive growth. A fruitful alliance between the companies could help businesses improve retention, meet their customers wherever they are, and scale as they grow, all on their smartphones.

CleverTap co-founder and CEO Sunil Thomas was reportedly quoted saying that Logicserve’s industry-leading work, experience, and expertise perfectly complements CleverTap’s high-end user engagement and retention tools which would help its clients personalize their mobile experiences.

The digital marketplace in India is booming, Logicserve Digital founder and CEO Prasad Shejale noted, adding that as more and more Indians continue to use smartphones, businesses need to seize the opportunity and refine their mobile strategies.

Shejale further added that CleverTap’s technology will enable Logicserve Digital to enable brands to take their mobile customer experiences to new heights. CleverTap’s expertise in driving retention and supporting growth at scale makes them an ideal partner to lead innovation in the space, he said.

For the record, CleverTap, SaaS-based mobile marketing, and customer lifecycle management company located in Mountain View, California, designs solutions to build amazing user experiences for digital-first brands in the world.

Mumbai-based Logicserve Digital is a new-age digital marketing firm that delivers comprehensive digital marketing services.

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By Shreya Bhute

With corporate exposure in software and marketing, Shreya was always intrigued by content development. Having pursued her graduation in I.T. engineering, she works as a content writer for and jots down news articles across distinct domains including technology, business and healthcare.