Baloise joins forces with UBS to expand service portfolio in Switzerland

Baloise, a Swiss insurance holding company, is reportedly planning to enter into a strategic partnership with UBS and its mortgage brokerage platforms Atrium and key4 to offer advanced services & solutions to property owners in Switzerland.

Sources claim that the project will aid Baloise to expand its service footprint and collaborations in the Home and Mobility ecosystems under the Safe strategy. Under this move, both the companies seek to provide clients with complementary services that fulfill the critical needs of property owners in terms of finance, insurance, and maintenance.

The core capabilities and services of both the firms, as well as their specific digital products will be combined in this effort to develop a shared customer journey.

Furthermore, the new combined Home & Living ecosystem will be built on the well-known Baloise's Home initiatives, UBS platforms (Atrium & key4), current equity investments of both the firms and potential third-party partnerships.

Also, the strategic agreement will augment Baloise's mortgage offering, in addition to the existing collaboration on mortgage broking for investment properties.

Baloise’s Head of Retail Customers and a member of the Executive Committee, Yannick Hasler claims that the company has made significant investments in expanding its Home ecosystem in recent years. Collaborating with and investing in pioneering Swiss start-ups such as MOVU, Houzy, Bubble Box, Batmaid, and Devishave laid the groundwork for a network of services that make customer’s lives easier every day.

He further added that they are ecstatic about forming strong cooperation with UBS, which will lay the groundwork for a shared Home & Living ecosystem.

According to IBS Intelligence, Neo & Partners Global, recognized by the Monetary Authority of Singapore (MAS) and certified by the Singapore FinTech Association and with its coined Trading Atrium, recently announced its push in post-COVID-19 digital economy along with live implementation of the Software-Defined Network (SDN) foundation.

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By Shreya Bhute

With corporate exposure in software and marketing, Shreya was always intrigued by content development. Having pursued her graduation in I.T. engineering, she works as a content writer for and jots down news articles across distinct domains including technology, business and healthcare.