Whirlpool Brand recently announced its first ever international expansion of Care CountsTM laundry program to Columbia, South America in 2022.
The program, which was earlier launched in the U.S. in 2015, addresses the lack of access to clean clothes- which presents one of the very small yet crucial barriers to school attendance- by providing select schools with washers and dryers.
Ever since its initiation, the program has notably helped reduce chronic absenteeism while increasing attendance rates, engagement levels, and grades amongst at-risk elementary students.
The international expansion comes after Whirlpool’s collaboration with Walt Disney Animation Studio’s Enacanto, which is the latest film being played in theaters.
Apparently, Whirlpool brand is leveraging the message conveyed by the story of a Columbian family which is based on the idea of how a touch of magic improves caregiving to showcase that the brand believes in small acts of care, therefore introducing Care CountsTM laundry programs to Columbian families.
Communications Manager at Whirlpool brand, Laura Fletty mentioned that Whirlpool had envisioned introduction of the Care CountsTM laundry program to the international markets since the very beginning.
Fletty also stated that the brand is psyched to initiate the program outside the U.S. as a part of Whirlpool’s aim to provide schoolchildren with easier access to clean clothes at a global level.
Santiago Nuñez Castro, Region Director of Whirlpool Corporation’s business in Andes quoted that the longstanding hope of the company to bring Care CountsTM in the region is being fulfilled by its collaboration with Disney’s Encanto.
For the record, Care CountsTM laundry program, designed six years ago, currently serves 134 schools and students across 36 states in the U.S.
Meanwhile, Whirlpool brand’s U.S. team will work closely with partners from the Latin American region to have the program up and running in several schools of Columbia.