Thu.Aug 5th , Aug 2021 12:11:17 PM
Cure.fit announces Onyx buyout; aims to expand international business

  • The novel move would allow Cure.fit to bolster its computer vision technology for its at-home fitness equipment, while also strengthening its global reach.
  • The transaction terms for the deal have not yet been disclosed.

With high focus being laid on improving physical health and fitness amidst the ongoing COVID-19 crisis, various fitness companies have come a long way to introduce new innovations while being engaged in numerous industrial tactics and strategies.

In one such instance, Cure.fit, one of the prominent health and fitness startups, have recently announced acquiring U.S-based fitness firm- Onyx for an undisclosed amount. Onyx is currently focused on designing the world’s smartest and advanced digital training experience. In addition to this, the company also specializes in body tracking technology and personalization of workout feedback.

Reports have it that this novel acquisition would allow Cure.fit to further augment its computer vision technology for its at-home fitness product while also supporting the expansion of its international business.

Moreover, Co-Founder of Cure.fit, Mukesh Bansal, stated that addition of Onyx would accelerate Cure.fit’s efforts towards creating an AI-led platform which offers directed content on mental and physical wellness and nutrition all under one banner.

Meanwhile, Asaf Avidan Antonir, Co-founder of Onyx, declared that high accuracy body tracking merged with studio quality content and partnership with Cure.fit would help the company create a very distinguished experience for its users. 

For the record, Cure.fit was recently launched in the States with its energy-meter technology wherein, the phone camera traces user’s actions as they try to follow the guided content from trainers on the application. Besides, it also allows users to track their improvement, post selfies, compete with friends, and follow their favorite trainers, altogether.

Source Credit: https://www.business-standard.com/article/companies/health-startup-cure-fit-acquires-us-based-digital-fitness-company-onyx-121011800500_1.html

By Priya Deshmukh

Priya started her professional journey with a career in content writing. Endowed with an MBA degree in Marketing, she believes in the power of content and its prominence in today’s fast-paced world of online marketing. Priya writes news articles for people.partilepep.com across business, technology, healthcare, and other areas of interest.