Boost forays into food delivery business with “Boost Makan” platform

Axiata e-wallet biz, Boost, a key cashless payments innovator, has recently unveiled a novel platform Boost Makan- a food ordering platform- to support its F&B (food and beverages) merchants to bring their businesses online. This would include restaurants, cafes, hawkers, home businesses, food court stalls and food trucks also.

The current merchants can swiftly access Boost Makan straight within the app Boost Biz merchant and sign up in the platform for food ordering with no onboarding fees executed for a limited time.

The e-wallet, with the launch of Boost Makan, will be joining Shopee and AirAsia in entering the already crowded food delivery space.

As per official reports, the food merchants will be able to leverage a user-friendly platform, reliable third-party delivery partners, low transaction fees, and quick settlements of payments within two working days.

The platform Boost Makan synchronizes on its e-wallet app, where users can browse and access food orders. This implies that changes made on the merchant’s end through Boost Biz will be imitated promptly on the customer’s side.

The interested dealers can visit the web portal of Boost to complete the registration process or reach out to their corresponding agents for help.

At present, Boost has around 380,000 merchants across Malaysia, out of which a large section is F&B businesses that will be able to levy its consumer base of 9.5 million users.

Sheyantha Abeykoon, CEO of Boost, stated that this platform was rolled out for trial six weeks ago with the company’s current F&B merchants. The firm received positive feedback from their merchants who participated.

He mentioned that they were elated to serve the requirements of F&B businesses of any size running on omnichannel operation with ease.

Sheyantha added that the F&B merchants can utilize and take benefit of more functions without requiring an additional device, system or Point-of-Sale (POS) terminal as the platform is deployed within the Boost Biz app. This will help them broaden the reach of their business and give users more options for their meals.

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By Priya Deshmukh

Priya started her professional journey with a career in content writing. Endowed with an MBA degree in Marketing, she believes in the power of content and its prominence in today’s fast-paced world of online marketing. Priya writes news articles for across business, technology, healthcare, and other areas of interest.