Aramex, an international logistics solutions provider has recently partnered with what3words, an innovative geological technology firm, to further improvise last mile delivery process via more accurate and improved addressing system.
Reportedly, Aramex has included what3words into its retail application programming interface (API) platform as part of the firm’s plans to enhance the efficiency of its last mile delivery.
The merger will allow the local e-commerce businesses to offer their customers with option to have their packages delivered accurately to any of the what3words addresses throughout the region.
Not to mention, it is easy for retailers to add a what3words address field to checkout pages, permitting it to be carried on to the couriers of Aramex.
As per credible sources, the integration supports regional SMEs who are seeking to enhance customer experiences and promise efficient and accurate deliveries.
UK-centric what3words has classified the world into a grid of 3-meter x 3-meter squares, giving each square a combination of three words referred to as ‘what3words address’. For instance, the unique address for the main entrance of what3words Head Office in London is ///filled.count.soap.
Apparently, every mall entrance, front door, unmarked roads, and delivery points will have its unique address in order to minimize address mistakes, enabling Aramex couriers to pick-up and drop-off parcels with optimal efficiency and accuracy to provide a smooth customer experience.
Alaa Saoudi, Chief Operating Officer, Express at Aramex stated that the company has been working along with what3words closely since 2016 to improve the critical last mile of the delivery journey.
Alaa mentioned that their collaboration with what3words is a perfect representation of their pledge to apply advanced technological solutions to enhance customer satisfaction and boost efficiencies, along with supporting the growth and development of e-commerce in the region.