Aditya Birla unveils TMRW, a new-age digital venture to empower D2C biz

Aditya Birla Group, a premium global conglomerate based in India, has recently announced launching its new entity termed TMRW, which aligns with the group's strategy to introduce and back new-age digital ventures.

According to the company, the new entity is aimed at building the biggest portfolio of disruptor brands in the space of fashion and lifestyle and empower the following phase of D2C (direct-to-consumer) growth in India, which is slated to be a $100billion market by 2025.

TMRW is expected to obtain and nurture 30+ customer-obsessed and innovative brands in the coming 3 years. The venture will also empower multiple founders to function within the 'house of brands' platform which possesses a common vision and shared capabilities, said the company.

Furthermore, Aditya Birla has appointed Prashanth Aluru, ex-Facebook & Bain executive, as the co-founder and CEO for leading the creation of this new venture.

Aluru is planning to set up a team, and he possesses tremendous experience in technology and digitalization across growth, strategy and investing. He further brings commercial experience in aiding the new-age ventures to build and scale in digital and e-commerce, said the firm.

During the release, MD of ABFRL, Ashish Dikshit said that this formal launch of TMRW, a D2C business, is a major achievement for the company. This venture showcases the probability of becoming a powerful growth engine by entering India's new wave of entrepreneurial energy.

The long-term vision is to build a 30+ brand portfolio in the coming 3 years.

He further added that with this launch, the firm is planning to double down on the ongoing program of attracting new pools of funding strategically, which are questing to invest in such a high-growth business.

The firm is positive that this new entrance will successfully satisfy the aspirations of digitally native consumers and create a long-term value for investors and other shareholders, mentioned Dikshit.

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